"Go Vegetarian" Campaign - The "Go Vegetarian Once a Week" campaign showcases the environmental benefits of eating non-meat once a week. I created individual icons for each of the 3 resource areas of focus: water, land, and agriculture.
I wanted the campaign message to be informational, rather than persuasive. It is meant to provide someone with the information that the option is there if they were considering it or uncertain about the results of going vegetarian.
To the right are promotional postcards and below is the campaign's educational brochure. Through printed and online research I was able to find these interesting facts.
[This was on display in the San Francisco deYoung Museum Student Showcase on April 22, 2011]
